Ford Minority Program

The Ford Minority Program presented us with a challenge: Design a space that can help them better manage the overcrowding they were experiencing at shows. This would often cause problems onsite, with people spilling into the spaces surrounding them.

Our solution was to create a system that utilized the categories “Intern”, “College Grad”, “Early Career”, and “Experienced Career” to help users find their way, along with a digital kiosk to allow for a seamless sign up experience.

Through these colors and naming conventions, people knew where to go based on their level of education from the digital kiosk, to interview tables. We also suggested creating name tags for the individuals working the booth to better identify who to speak to.