Kia Color & Trim Experience

During the Covid pandemic, we were tasked with creating an experience that provided an innovative way for guests to examine the various color and trim options of Kia vehicles without the need for physical contact.

To achieve this, we utilized UltraLeap technology which projects tactile sensations onto the user's hands through the use of ultrasound waves. This technology helped us deliver a touch-less haptic feedback experience, ensuring the safety and well-being of users.

EXPERIENCE IDEATION

TEAM CONCEPTING

CREATIVE DIRECTION

2D CONTENT